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Stanford Web Credibility Research
This site's goal is "to understand what leads people to believe what they find on the Web." (The research is part of a larger project called captology: "understanding how computers can change what people think and do.") Project researchers carry out quantitative research on Web credibility, serve as a clearinghouse for public information, facilitate research and discussion, and aid designers in creating Web sites. From the Stanford Persuasive Technology Lab, Stanford University.
http://www.webcredibility.org/
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