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Online Activities & Pursuits: Search Engine Users
This report finds that Internet users like and use search engines, but "are generally unsophisticated about why and how they use search engines. They are also strikingly unaware of how search engines operate and how they present their results." From Pew Internet & American Life, an initiative funded by the Pew Charitable Trusts.
http://www.pewinternet.org/Reports/2005/Search-Engine-Users.aspx
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