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The CAN-SPAM Act: Requirements for Commercial Emailers
"The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them." The site features an overview of the legislation and information about penalties. From the Federal Trade Commission (FTC).
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm
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