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chiasmus.com
This site discusses the use of chiasmus (ky-AZ-mus), a literary device defined as "a reversal in the order of words in two otherwise parallel phrases." John F. Kennedy's famous "ask not what your country can do for you; ask what you can do for your country" is one of the many quotes used to illustrate the various types of chiastic phrasing.
http://www.drmardy.com/chiasmus/welcome.shtml

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