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Character and the Primaries of 2008: What Were the Media Master Narratives About the Candidates During the Primary Season?
This report analyzes changing media coverage of the "dominant personal narrative" (covering character, history, leadership, and appeal) for presidential candidates Hillary Clinton, John McCain, and Barack Obama. Addresses issues such as experience, change, and reliability. Opens directly into a PDF document. From the Joan Shorenstein Center on the Press, Politics and Public Policy, John F. Kennedy School of Government, Harvard University.
http://www.hks.harvard.edu/presspol/research_publications/reports/Character%20and%20the%20Primaries%20of%202008.pdf
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