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Present at the Creation: The Marlboro Man
This special report from National Public Radio, which first aired in October, 2001, describes "the origins of the icon that helped to transform Marlboro from the lowliest of brands in Philip Morris' stable of cigarettes into the company's prize money winner." Includes interviews with former Marlboro Men, advertising posters, and related links. The site confirms the frequently-heard word-of-mouth that two former Marlboro Men died of lung cancer.
http://www.npr.org/programs/morning/features/patc/marlboroman/
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