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Emergency Alert System (EAS)
"A national public warning system that requires broadcasters, cable television systems, wireless cable systems, satellite digital audio radio service (SDARS) providers and, ... direct broadcast satellite (DBS) service providers to provide the communications capability to the President to address the American public during a National emergency." The site provides handbooks for radio, television, and cable services; rules and regulations; and links to state and local plans. From the Federal Communications Commission (FCC).
http://www.fcc.gov/pshs/eas/

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