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Declaring for President is a Dance of Seven Veils
This December 2006 essay discusses the steps potential presidential candidates might take before they declare that they are running for election. Possible steps considered include "testing the waters," television appearances, and the formation of an exploratory committee. ("The exploratory committee has been around for decades, and technically it creates a legal shell for a candidate who expects to spend more than $5,000 while contemplating an actual run.") From National Public Radio (NPR).
http://www.npr.org/templates/story/story.php?storyId=6581302

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