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Stanford Web Credibility Research URL: http://www.webcredibility.org/ Description: This site's goal is "to understand what leads people to believe what they find on the Web." (The research is part of a larger project called captology: "understanding how computers can change what people think and do.") Project researchers carry out quantitative research on Web credibility, serve as a clearinghouse for public information, facilitate research and discussion, and aid designers in creating Web sites. From the Stanford Persuasive Technology Lab, Stanford University. Author: Fogg, B.J. Publisher: Stanford Persuasive Technology Lab Library of Congress Subject Headings: Human-computer interaction Trust -- Research Web sites -- Evaluation -- Research LII Database Information: Record 13188 created by Ray Van Diest on 10/08/2001 Last modification on 12/31/2003 Published: 10/08/2001 Funding agency: California State Library LII Item ID: http://lii.org/cs/lii/view/item/13188 |