print email comment close International Olympic Committee 2006 Marketing Fact File URL: http://multimedia.olympic.org/pdf/en_report_344.pdf Description: Data on the marketing activities of the Olympic Games. Provides information about revenue generation, sponsorship, broadcasting, ticketing, and licensing. Features statistical tables and profiles of companies involved in the Olympics. Opens directly into a PDF file. From the International Olympic Committee (IOC). Publisher: IOC Library of Congress Subject Headings: Olympic Games (28th : 2004 : Athens, Greece) Olympics -- Marketing LII Database Information: Record 132 created by Jennifer English on 06/10/2004 Last modification on 02/25/2006 Last review by Charlotte Bagby on 08/02/2006 Published: 06/10/2004   Funding agency: California State Library LII Item ID: http://lii.org/cs/lii/view/item/132