print email comment close Marketing Library Resources: An Annotated Bibliography URL: http://www.elsevier.com/framework_librarians/LibraryConnect/LCP08/LCP08.pdf Description: This 2005 bibliography provides citations and brief descriptions of articles about the marketing of library information products and services, in areas such as strategic planning, environmental scanning, customer service and public relations, outreach, development and fund raising, relationship marketing, and evaluation. From Elsevier. Opens directly into a PDF document. Author: Decooman, Daria Publisher: Elsevier Library of Congress Subject Headings: Information services Libraries -- Marketing -- Bibliography LII Database Information: Record 20574 created by Maria Brandt on 02/06/2006 Last modification on 02/23/2006 Published: 02/09/2006   Funding agency: California State Library LII Item ID: http://lii.org/cs/lii/view/item/20574