print email comment close "Pop-Up Retail" URL: http://www.trendwatching.com/trends/POPUP_RETAIL.htm Description: Examples of the marketing trend of temporary retail manifestations. The site has "dubbed this trend 'pop-up retail,' as these initiatives have a tendency to pop up unannounced, quickly draw in the crowds, and then disappear or morph into something else, adding to retail the fresh feel, exclusivity and surprise" that galleries and theaters use. From trendwatching.com, "an independent and opinionated trend firm." Publisher: trendwatching.com Extra Keywords pop-up stores guerrilla store LII Database Information: Record 23797 created by Maria Brandt on 05/07/2007 Last modification on 05/07/2007 Published: 05/10/2007   Funding agency: California State Library LII Item ID: http://lii.org/cs/lii/view/item/23797