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The Merchants of Cool
URL: http://www.pbs.org/wgbh/pages/frontline/shows/cool/

Description:
Website companion to a PBS Frontline program about "the merchants of cool: creators and sellers of popular culture who have made teenagers the hottest consumer demographic in America." Features a look at the work of cool hunters (researchers specializing in youth culture), teen opinions of the program, themes of the report, interviews, and holdings of media giants. Includes the full program, classroom guide, and related material about cool hunting.

LII Topics: Advertising & Marketing, Targeted Populations

Publisher:
WGBH Educational Foundation

Extra Keywords
Public Broadcasting Service mook midriff

LII Database Information:
Record 25733 created by Jennifer English on 03/17/2008
Last modification on 04/23/2008
Published: 04/24/2008  
Funding agency: California State Library
LII Item ID: http://lii.org/cs/lii/view/item/25733

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