print email comment close The New Ad Age URL: http://www.npr.org/templates/story/story.php?storyId=10078705 Description: "This four-part series [from 2007] looks at the world of advertising -- the ethical and legal challenges posed by digital media and the Internet, the explosion of viral ads and what experts predict for the future." Includes articles and associated audio on topics such as word-of-mouth advertising (also called "buzz marketing" or "viral advertising"), how ads stand out, and how the advertising industry keeps up with new technology. From National Public Radio (NPR). Publisher: National Public Radio (NPR) Extra Keywords madison avenue LII Database Information: Record 26620 created by Maria Brandt on 07/31/2008 Last modification on 11/04/2008 Published: 11/20/2008   Funding agency: California State Library LII Item ID: http://lii.org/cs/lii/view/item/26620