print email comment close Inventing Beauty: A History of the Innovations That Have Made Us Beautiful URL: http://www.wnyc.org/books/42457 Description: This chapter from the 2004 book of the same name describes the development of eye-enhancement cosmetics. "An intense gaze is one of the most effective ways a woman can broadcast her interest in a man. (Believe it or not, scientists have actually quantified this.)... But how is it that eye makeup, particularly mascara, became a standard implement in America’s cosmetic toolbox?" Learn about how early movie stars contributed to this trend. From WNYC Radio. Author: Riordan, Teresa Publisher: WNYC Radio Extra Keywords Madame M. Yale LII Database Information: Record 28089 created by Maria Brandt on 03/09/2009 Last modification on 03/16/2009 Published: 03/19/2009   LII Item ID: http://lii.org/cs/lii/view/item/28089