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FTC Staff Revises Online Behavioral Advertising Principles URL: http://www.ftc.gov/opa/2009/02/behavad.shtm Description: February 2009 press release about FTC activity with respect to online behavioral advertising. Includes link to the report "Self-Regulatory Principles for Online Behavioral Advertising: Tracking, Targeting, and Technology," in which the "key issue concerns how online advertisers can best protect consumers' privacy while collecting information about their online activities." Also includes FTC testimony and related statements. From the Federal Trade Commission (FTC). LII Topics: Advertising & Marketing, Specific Media Publisher: Federal Trade Commission (FTC) LII Database Information: Record 28356 created by Maria Brandt on 05/19/2009 Last modification on 05/27/2009 Published: 05/27/2009 LII Item ID: http://lii.org/cs/lii/view/item/28356 |
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