print email comment close Present at the Creation: The Marlboro Man URL: http://www.npr.org/programs/morning/features/patc/marlboroman/ Description: This special report from National Public Radio, which first aired in October, 2001, describes "the origins of the icon that helped to transform Marlboro from the lowliest of brands in Philip Morris' stable of cigarettes into the company's prize money winner." Includes interviews with former Marlboro Men, advertising posters, and related links. The site confirms the frequently-heard word-of-mouth that two former Marlboro Men died of lung cancer. Publisher: National Public Radio (NPR) Extra Keywords tobacco Library of Congress Subject Headings: Advertising -- Cigarettes Advertising characters LII Database Information: Record 579 created by Karen Schneider on 04/23/2003 Last modification on 04/29/2003 Published: 04/23/2003   Funding agency: California State Library LII Item ID: http://lii.org/cs/lii/view/item/579