print email comment close Rudolph the Red-Nosed Reindeer URL: http://www.snopes.com/holidays/christmas/rudolph.asp Description: "Was Rudolph the Red-Nosed Reindeer created for Montgomery Ward department stores?" This site acknowledges the origin of Robert L. May's underdog character of Rudolph the Red-Nosed Reindeer, the most famous of all of Santa Claus' reindeer and the origin of the Christmas story, as a promotional gimmick by the chain department store and later immortalized by the song and a TV special. From the Urban Legends Reference Pages. Author: Mikkelson, Barbara; Mikkelson, David P. Publisher: Urban Legends Reference Pages Library of Congress Subject Headings: Christmas stories Reindeer -- Fiction Santa Claus LII Database Information: Record 7485 created by Julianna Hamann on 12/08/2002 Last modification on 03/11/2006 Published: 12/08/2002   Funding agency: California State Library LII Item ID: http://lii.org/cs/lii/view/item/7485